AI Content A/B Testing Generator
Generate multi-variant marketing copy, testing hypotheses, evaluation rubrics, and winner predictions to accelerate experimentation.
AI Text Tools
Project Details
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Testing Package
The AI-generated testing assets will appear here once ready.
What you can do with this tool
- - Generate multiple copy variants for headlines, CTAs, and email subject lines.
- - Define test hypotheses and what success should look like.
- - Create an evaluation rubric to choose winners consistently.
- - Turn an existing control into clean variations (one variable at a time).
Example input & output
Example input
- Campaign Goal & KPI
- Increase free-trial signups for a project management tool by 20%.
- Audience Profile
- Busy team leads at 10-50 person startups; biggest objection: "too hard to onboard."
- Product Value Proposition
- Set up in 10 minutes, templates included, clear dashboards, integrates with Slack.
- Channel & Placement Context
- Landing page hero + CTA button.
- Existing Copy or Control Variant (Optional)
- Control: "Manage projects in one place."
- Success Signals / Metrics to Optimise
- Primary: trial signup rate. Secondary: time on page, CTA clicks.
- Deliverable Formats
- 3 headline options + CTA options + hypothesis.
- Preferred Tone
- Clear & confident
Example output
A/B test variations (example)
Headline options
- Option 1: "Launch projects in 10 minutes-without a messy setup."
- Option 2: "Templates + dashboards that keep your team on track."
- Option 3: "Project clarity for busy leads-integrates with Slack."
CTA options
- "Start free trial"
- "Try it in 10 minutes"
- "Get templates + dashboards"
Hypothesis Reducing perceived onboarding effort ("10 minutes") will increase trial signups among time‑constrained team leads.
Evaluation rubric
- Clarity of benefit (1-5)
- Match to objection (1-5)
- Strength of CTA (1-5)
Examples are illustrative. Your results will vary based on your inputs.
Tips for better results
- - Provide persona, regional, or behavioural insights so each variant feels purpose-built.
- - Paste the current control copy to unlock targeted iteration guidance and comparison analysis.
- - Call out the metrics you need to move (CTR, CVR, revenue) so optimisation advice stays aligned.
- - List the deliverables required (variant copy, hypotheses, rubric) to generate a complete testing kit in one pass.
Test Planning Blueprint
Align stakeholders: spell out each variant's hypothesis, positioning differences, and measurement plan.
Variant Strategy
- Variant A: baseline emphasising primary value proposition and strongest proof point.
- Variant B: experimental hook tailored to interests/region/consumption habits.
- Variant C (optional): bold hypothesis combining new CTA or incentive.
Evaluation Rubric
- Message clarity: does the copy resolve persona pain quickly?
- Differentiation: how well does it highlight unique value or localisation?
- Conversion driver: strength of CTA, urgency, or incentive alignment.
Optimisation Workflow
- Deploy variants simultaneously with clean traffic splits.
- Monitor leading indicators (CTR, scroll depth) before full CVR convergence.
- Log insights to fuel next iteration, doubling down on winning angles.
Execution Ideas
Use these prompts to craft channel-specific A/B tests tuned to audience preferences.
Email subject & preview
Generate subject line plus preview text variations anchored in persona motivations.
Landing page hero
Test headline + subheadline combos, adjusting social proof and pain-driven copy.
Paid social carousel
Create card-level messaging using regional or lifestyle cues to boost relevance.
Frequently Asked Questions
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